We are looking for an ambitious Software Marketing Manager with relevant experience to manage all of our marketing efforts.Your main responsibility will be to lead the creation and execution of our marketing campaigns focused on promoting our portfolio of software solutions. This will require you to conduct meticulous research of the current software market and turn the market research data into actionable insights that will aid our overall strategy.You will collaborate with our developers and other marketing team members and coordinate our software marketing activities across multiple channels. To excel in the role of a Software Marketing Manager, you are expected to possess in-depth knowledge of software market dynamics, competitive landscape and best digital marketing practices. 

Responsibilities-

• Research market trends in software industry and identify customer needs, pain points and buying objections.
• Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages.
• Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising and social media marketing.
• Plan, allocate and control the budget for our future campaigns and product launches.
• Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users.
• Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets establish strong relationships with external stakeholders, such as industry thought leaders and subject matter experts.
• Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership.

Requirements and Skills

• Bachelor’s degree in Marketing / Advertising, Communications or Business
• Working knowledge of project management software [Trello, Jira, Asana]
• Experience with marketing automation software [HubSpot Marketing Hub, ActiveCampaign or Marketo]
• Excellent communication and presentation skills
• Strong analytical and project management skills and superb attention to detail.

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field